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Career in PR

Public Relations & Marketing Communications Expertise

*  Develop innovative and cost-effective internal/external PR and marketing approaches to nurture corporate growth
*  Strategically communicate concise key messages with proven return-on-investment tactics: including earned and owned media, media pitches and relationship-building, key expert prep, news conferences, press releases, whitesheets, talking points, crisis management, printed internal and external communications, digital newsletters, photography, collateral, awareness-generating and fundraising events, donor appreciation activities, public speaking, speakers bureau, partnerships and sponsorships, and measurement
*  Manage realistic expectations with internal stakeholders
*  Build and support relationships between the organization and target audiences by touting examples that embody corporate vision and values
*  Write compelling prose that evokes action
*  Juggle minutiae effortlessly

Notable Achievements

*  Won competition to beta-test Wild Ink Marketing’s new online interactive course on developing author platforms
*  Created strategic, multi-layered campaign that generated positive public opinion of and enrollment in Gateway to College, a Gates Foundation program for high school dropouts to attain an associate’s degree; MCC was one of the first in the nation to receive program acceptance
*  Coached Neighborhood Association Board Members on effective communications with key constituents,
melding tips from Florida Neighborhoods Conference with knowledge pertinent to their needs
*  Developed personal appeal to financial and in-kind donors, hand writing thank you notes, which led to
larger subsequent gifts as identified in a survey
*  Elevated national profile of health system by managing application that led to 4th among integrated health networks
*  Procured prominent national speakers, including EJ Dionne, to policy-making conference for Jim Wallis’ Sojourners
*  Promoted and helped organize a first-ever culinary multi-faceted teaching event with distinguished chefs
from Florence, Italy, for students, community and college
*  Raised nearly $500,000 for people with Down syndrome by organizing Seniors Open & Pro-Am in Cooperstown, NY

Employment – PR/Communications

College Relations Specialist, Monroe Community College, Rochester, NY

Public Affairs Specialist, Providence Health System, Portland, OR

Executive Director, Committed Partners for Youth, Portland, OR

PR and Communications Agency Owner, Scribe Services
Clients included The Coca-Cola Company’s international government relations, Black Entertainment Television (BET), Cooperstown Holistic Chiropractic

Assistant Director of Public Affairs & Development, Pathfinder Village, Edmeston, NY

Journalism

Managing Editor, Freeman’s Journal, Cooperstown, NY
Associate Editor, Specialist Publications (a trio of home renovation industry magazines), Encino, CA
City Reporter & Walton Bureau Chief, The Daily Star (then Dow Jones Company), Oneonta, NY
Feature Writer, Gates-Chili News, Rochester, NY

Education

B.A. in Journalism, State University of New York, Buffalo State College – 1985
Copywriter & Public Relations Intern at Faller, Klenk & Quinlan, Buffalo
Wrote copy for top agency accounts including Dunlop Tire, Pennwalt and Pratt & Lambert

Current Memberships

Florida Public Relations Association https://www.fpra.org/
Society for Children’s Book Writers and Illustrators https://www.scbwi.org/
            Florida Regional Chapter https://florida.scbwi.org/
            Sarasota-Venice Writing Group https://www.facebook.com/groups/1831174693843894/
KidLit411 https://www.facebook.com/groups/1444222312460054/
Florida Writers Association https://floridawriters.net/
Sarasota Fiction Writers https://www.sarasotafictionwriters.com/
Sarasota Creative Writers Group https://www.facebook.com/groups/SarasotaWriters/

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